Nicolas, Viktoria and Kai talk about how data analytics has evolved over the past few years and what Nicolas learned during his time at IKEA and HomeAway.
Nicolas works as Business and Data Analytics Manager in Germany since 2001. 4 years ago, he built the first German eCommerce Data Analytics team at IKEA Germany. After his master in Management and Economics, he built his career at the crossroads between BI and Controlling before he joined in 2012 one of the early US marketplaces (Homeaway.com) where he learned best in classe Data Analytics and discovered Data Science.
Here’s what you can take away from the episode:
- Journey from reporting to data analytics – what has changed in recent years?
- Importance of data analytics at IKEA.
- Differences between analytics for pure online platforms and companies with many operational processes
- Specifics in analytics for omnichannel business
- Must-do’s in terms of analytics team organization
You can listen to and subscribe to the podcast here:
Apple Podcast | Spotify | Google Podcast | Deezer
Follow us on Instagram & Twitter:
reportingimpulse | dashboardheroes | BI_or_DIE | team_reporting
Get in contact on LinkedIn:
You liked this episode? Then please give us a quick iTunes-review!
Which questions should we ask next? Which interview partners would you like to hear? Please write us an email info@reportingimpulse.com, via Twitter or get in direct contact with us!
reportingimpulse - Blog 